Yahoo! Liam's Life Interactive Banner
Imprint the brand and entertain people. Yahoo! Mail has used a character named Liam as mascot for several years. We thought it was time to let users get to know him better with a virtual-pet game inside a banner adspace. Keep him happy, exercised and fed and you’ll see him perform humorous vignettes. This was the most trafficked self-promotional banner Yahoo! Mail ever placed.
Design and Flash development by Frank Ladd, animation by Optic Sugar, project by Pod Design for Yahoo! Mail.